Create and Collaborate was founded in 2020 by Keliann Zellman, during one of the most challenging years in hospitality. Where others saw disruption, Keliann saw an opportunity – to build a consultancy grounded in connection, creativity, and a deep understanding of what makes hospitality work. Drawing on over two decades of experience across event sales, operations, and business development, she created a service designed to meet the evolving needs of the industry.

From its earliest days, Create and Collaborate has operated with one goal in mind: to make venue sourcing and hospitality consulting feel effortless for clients. Backed by an extensive network of exclusive venues, chefs, and industry insiders, the consultancy quickly became a trusted partner to some of Australia’s most recognised brands – managing everything from large-scale corporate events to chef-led activations and new venue strategy.

Keliann’s expertise was shaped by years in senior roles at Merivale, where she led corporate key accounts and honed her approach to client service, business development, and relationship management. In 2025, she reached a new milestone with the co-founding of 40Res, a boutique wine bar in Surry Hills created alongside chef Josh Raine. The venue – known for its curated wine list, globally inspired menu and sense of ease – is a reflection of her passion for thoughtful, experience-led hospitality.

Today, Create and Collaborate is more than a sourcing service. It is a strategic partner for businesses and brands looking to create unforgettable events, launch venues with clarity, and tap into one of the most connected networks in Australian hospitality. Known for her considered, collaborative style, Keliann brings both rigour and warmth to every project – anticipating challenges, designing smart solutions, and ensuring every detail is aligned with the client’s vision.

Whether you’re searching for a one-of-a-kind venue, looking to elevate your guest experience, or seeking strategic support to bring a hospitality concept to life, Create and Collaborate offers the expertise, network, and dedication to deliver.